All brand names are used for illustration only. jugnu is not associated with or endorsed by any of these brands.
Who jugnu is for
If you're building a brand, there's a marketer in you.
Whatever role you're playing, jugnu is there to help, so you never run out of ideas that flow from a sound strategy.
How it works
One brief in. Three sparks out.
Drop your challenge. jugnu diagnoses it, searches the Kosh, picks a lens, and lights up three ideas from worlds your category never watches.
01
Tell jugnu your challenge
What you're solving for, in your own words.
02
Confirm the read
jugnu shows you the tension it found. You correct it before a single idea is sparked.
03
Get the sparks
Three ideas from worlds your category never watches, each through its own innovation lens.
The Kosh
400+ real brand moves. Every idea starts from one.
Kosh (कोश) is Hindi for treasury. Ours holds real campaigns from every industry and every market, each broken down to the tension it solved and the lesson another brand can borrow. When you write a brief, jugnu goes looking here first.
Pricing
One idea, free. The whole Kosh, if you want to choose.
Your first run each month gives you the diagnosis and one idea, free. Unlock all three for ₹999 a run, or become a Member: 2 runs a month and every card in the Kosh, with the freedom to pick which best practice to apply.
Diwali promo on plans until 30 November. Join now and keep the price on renewals for a year.
Diya
दिया
Strike a match. The diagnosis in full, and one idea.
- jugnu's read of your brand, on screen
- 1 breakthrough idea from an unexpected world
- Yours to keep, no card needed
Mashal
मशाल
Light the torch. Three ideas, three different worlds.
- 3 breakthrough ideas, 3 worlds
- jugnu's call on which to build first
- The whole run as an editable deck
Member
सदस्य
Keep the fire. The whole Kosh, and runs every month.
- 2 full runs a month
- Every Kosh card, with its transfer layer: the insight, the principle, where it breaks
- Want ideas from campaigns you pick? Member + Sparks adds 3 sparks a month
Studio
स्टूडियो
For consultants and small shops with many briefs.
- 15 full runs a month
- Everything in Member
- Built for client work: several brands, one plan
A team, or more brands than this? Get a quote →
See every plan, including Member + Sparks, Studio + Sparks and spark packs →
Vikram Garga
The marketer who built jugnu
A session with the founder · Free · Thirty minutes
Bring the brief. Leave with the real problem.
Most briefs describe a symptom. In thirty minutes, I push yours to the problem underneath. Then jugnu builds three ideas on the sharper version.
The brief said
“Not converting to repeat purchase.”
The real problem
“It's never the thing I reach for when I'm actually thirsty.”
You leave with
- Your problem in one sentence you can defend.
- The tension underneath it, argued out with me.
- Three ideas built on it, and jugnu's call on where to start.
- The Brief, rewritten as a document your team can work from.
Five sessions a week.
Trust
Your brief is yours. Here's how we protect it.
You bring jugnu your real challenge. Four promises, in plain words.
Deleted in 7 days, or right now
Your challenge, documents and ideas are erased on day 7. Or tap Delete my brief now, and they go the same minute.
Never trains AI
Your challenge, documents and ideas never train any AI model. Not ours, not anyone's.
A sealed room
No other brand's challenge touches your output. No competitor learns from yours.
Payments stay with Razorpay
Your card details go to RBI-regulated Razorpay. We never see them.
Questions people ask
Good questions came in. Here are the answers.
What will each idea cost me to run?
Every idea comes tagged by scale. A quick spark runs in weeks. A sustained flame runs for months. A brand shift sets a new direction. Each one names its activation routes, so you can cost it against your own media rates. The budget stays your call.
Where do the sources come from?
jugnu reads the live web for your category and shows you every page it opened, as a link you can check. Every inspiration comes from the Kosh, more than 350 real, sourced brand stories, and counting. Factual claims in your ideas are checked against live sources before you see them.
Is my challenge safe with jugnu?
Yes. Only you and jugnu's founder can open it, and only to fix a problem. After 7 days we delete your challenge and your ideas, or sooner if you tap “Delete my brief now”. We keep only the brand name, the industry and a one-line type of challenge, for our internal client list, and we never name a brand publicly without asking. Uploads are kept as text only. The file itself is not stored. Your challenge, documents and ideas never train any AI model. Not ours, not anyone's. The ideas are yours. Use them, change them, sell them. We never publish your work without asking.
Why not just use an AI chat?
An AI chat answers the challenge you typed. jugnu questions it first and names the real tension. Then it borrows from a real case in another industry, and checks every claim before it reaches you.
Who owns the ideas jugnu makes for me?
You do. Use them, change them, sell them, including to your clients. We never publish or share an idea made for you without your permission. AI can land on a similar idea for someone else, so we can't promise exclusivity.
Is it for big brands, SMEs or founders?
For anyone who owns a brand problem. Since launch, marketers, founders, agency people, consultants and family businesses have all brought their challenges to jugnu.
For contributors
Seen a brand move you still think about?
jugnu builds every idea from the Kosh, its treasury of real brand stories from every industry. The best ones come from people who saw something first hand and could not forget it.
You send the story
The brand, what they actually did, and the part that stuck with you. Five minutes, not a submission form with twenty fields.
A human checks it
Vikram reads every one and fact-checks it against real sources. Nothing goes live unverified, and you hear back either way.
Your name travels with it
Your card gets a public page with your name on it, every idea built from it credits you where the marketer can reach you, and you get a note each time it fires.
No account needed. Credit is yours to accept or decline.
Ready to make your own light?
jugnu is live. Your first idea is free on every run.
New here?
Get your code
It lands in your inbox in a minute. That is where your ideas go.
Already have your code? Light it up →
The marketer behind jugnu
Vikram Garga
I ran brands at Apollo Tyres, Mahindra, Castrol, Colgate, Britannia and J&J. My best ideas always came from worlds outside my category. jugnu puts that habit on tap for every marketer.
Say hello on LinkedIn →Not here to brief, here to contribute? Add a story to the Kosh →